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  • INTERNATIONAL RETAILING PLANS AND STRATEGIES IN ASIA
    ebook
    INTERNATIONAL RETAILING PLANS AND STRATEGIES IN ASIA
    ERDENER KAYNAK / JUNG-HEE LEE / JOHN DAWSON
    Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and...

    $1,560.00

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