Búsqueda de LIBROS DEL AUTOR: jung kee hong

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  THE INFLUENCE OF NATIONAL CULTURE ON CUSTOMERS' CROSS-BUYING INTENTIONS IN ASIAN BANKING SERVICES

  JUNG KEE HONG / YOU-IL LEE

  The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendo...

  $1,180.00

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