Búsqueda de LIBROS DEL AUTOR: justyna ostrowska

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  • GREENWASHING PRACTICES IN COMPANY MARKETING COMMUNICATIONS
    ebook
    GREENWASHING PRACTICES IN COMPANY MARKETING COMMUNICATIONS
    ANITA PROSZOWSKA / MAŁGORZATA BUDZANOWSKA-DRZEWIECKA / JUSTYNA OSTROWSKA / MAGDALENA DOŁHASZ
    This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. It reviews the theoretical and practical concepts of greenwashing – focusing on those related to marketing communication and marketing strategy...

    $580.00

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