Búsqueda de LIBROS DEL AUTOR: kalman applbaum

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  • CONSUMPTION AND MARKET SOCIETY IN ISRAEL
    ebook
    CONSUMPTION AND MARKET SOCIETY IN ISRAEL
    KALMAN APPLBAUM / ‎YORAM S. CARMELI
    Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. Most Israelis crave parity with Western lifestyles - private automobiles, mobile phones, spacious housing fashionably furnished, accessibility to shopping malls and leisure travel abro...

    $1,100.00

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  • THE MARKETING ERA
    ebook
    THE MARKETING ERA
    KALMAN APPLBAUM
    Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cul...

    $920.00

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