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  • INTERNATIONAL FASHION MARKETING
    ebook
    INTERNATIONAL FASHION MARKETING
    KAMILLA JONES
    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences. International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice a...

    $1,049.00

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