Búsqueda de LIBROS DEL AUTOR: karel jan alsem

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  • STRATEGIC MARKETING PLANNING
    ebook
    STRATEGIC MARKETING PLANNING
    KAREL JAN ALSEM
    This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and ...

    $1,360.00

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  • BRAND POSITIONING
    ebook
    BRAND POSITIONING
    ERIK KOSTELIJK / KAREL JAN ALSEM
    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational...

    $1,160.00

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