Búsqueda de LIBROS DEL AUTOR: karen buzzard

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  • TRACKING THE AUDIENCE
    KAREN BUZZARD
    In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances. Beginning with the birth of the ind...

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