Búsqueda de LIBROS DEL AUTOR: karim feroz

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  • DIGITAL ANALYTICS FOR MARKETING
    ebook
    DIGITAL ANALYTICS FOR MARKETING
    KARIM FEROZ / GOHAR F. KHAN / MARSHALL SPONDER
    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large...

    $1,420.00

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  • RESEARCH METHODS IN INFORMATION TECHNOLOGY AND INFORMATION SYSTEMS
    ebook
    RESEARCH METHODS IN INFORMATION TECHNOLOGY AND INFORMATION SYSTEMS
    KARIM FEROZ / KEMBLEY LINGELBACH
    Research Methods in Information Technology and Information Systems aims to equip researchers with the knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain. The influence of digital technologies, innovation, and novel processes, coupled with the exponential growth of data, has reshaped the way researcher...

    $1,220.00

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