Búsqueda de LIBROS DEL AUTOR: katarzyna sanak kosmowska

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katarzyna sanak kosmowska Eliminar filtro Quitar filtros
  • EVALUATING SOCIAL MEDIA MARKETING
    ebook
    EVALUATING SOCIAL MEDIA MARKETING
    KATARZYNA SANAK-KOSMOWSKA
    This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and...

    $1,200.00

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  • INFORMATION ASYMMETRY IN ONLINE ADVERTISING
    ebook
    INFORMATION ASYMMETRY IN ONLINE ADVERTISING
    JAN W. WIKTOR / KATARZYNA SANAK-KOSMOWSKA
    Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behav...

    $1,200.00

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