Búsqueda de LIBROS DEL AUTOR: katharine j head

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  • PERSUASIVE MESSAGE DESIGN
    ebook
    PERSUASIVE MESSAGE DESIGN
    NANCY GRANT HARRINGTON / KATHARINE J. HEAD
    This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elemen...

    $1,280.00

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