Búsqueda de LIBROS DEL AUTOR: kathy knox

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  • STAKEHOLDER INVOLVEMENT IN SOCIAL MARKETING
    ebook
    STAKEHOLDER INVOLVEMENT IN SOCIAL MARKETING
    KATHY KNOX / KRZYSZTOF KUBACKI / SHARYN RUNDLETHIELE
    This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, invol...

    $1,200.00

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