Búsqueda de LIBROS DEL AUTOR: katy mason

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  • DELIVERING IMPACT IN MANAGEMENT RESEARCH
    ebook
    DELIVERING IMPACT IN MANAGEMENT RESEARCH
    ROBERT MACINTOSH / KATY MASON / NIC BEECH / JEAN M. BARTUNEK
    Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Delivering Impact in Management Research sets out a detailed and nuanced analysis of how research impact is best delivered in practice. Starting with a rich conceptualisation, the authors move on to discuss models through which meaning...

    $479.00

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  • MARKETING PERFORMATIVITY
    ebook
    MARKETING PERFORMATIVITY
    KATY MASON
    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing t...

    $1,179.00

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