Búsqueda de LIBROS DEL AUTOR: kaye sung chon

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  • JAPANESE TOURISTS
    ebook
    JAPANESE TOURISTS
    KAYE SUNG CHON / TSUTOMU INAGAKI
    Find out how to entertain all types of Japanese tourists from student groups to retirees! Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel...

    $1,259.00

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  • RECENT ADVANCES IN TOURISM MARKETING RESEARCH
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    RECENT ADVANCES IN TOURISM MARKETING RESEARCH
    KAYE SUNG CHON / MUZAFFER UYSAL / DANIEL FESENMAIER / JOSEPH O'LEARY
    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approache...

    $579.00

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  • MARKETING ISSUES IN PACIFIC AREA TOURISM
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    MARKETING ISSUES IN PACIFIC AREA TOURISM
    KAYE SUNG CHON / CHRIS RYAN / JOHN C CROTTS
    Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you ho...

    $399.00

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  • MANAGING SUSTAINABLE TOURISM
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    MANAGING SUSTAINABLE TOURISM
    KAYE SUNG CHON / DAVID L EDGELL SR
    Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future tackles the tough issues of tourism such as negative environmental impact and cultural degradation, a...

    $1,839.00

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  • GEOGRAPHY AND TOURISM MARKETING
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    GEOGRAPHY AND TOURISM MARKETING
    KAYE SUNG CHON
    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with...

    $1,339.00

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  • TOURISM IN SOUTHEAST ASIA
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    TOURISM IN SOUTHEAST ASIA
    KAYE SUNG CHON
    Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in re...

    $1,179.00

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  • TOURISM IN CHINA
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    TOURISM IN CHINA
    KAYE SUNG CHON / ZHANG GUANGRUI / ALAN A. LEW / JOHN AP / LAWRENCE YU
    Examine China's impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all foreca...

    $679.00

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  • VIETNAM TOURISM
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    VIETNAM TOURISM
    KAYE SUNG CHON / ARTHUR ASA BERGER
    Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-pag...

    $1,599.00

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  • CASINO INDUSTRY IN ASIA PACIFIC
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    CASINO INDUSTRY IN ASIA PACIFIC
    KAYE SUNG CHON / CATHY HC HSU
    This single volume gives you comprehensive information on Asia-Pacific gaming! Casino Industry in Asia Pacific: Development, Operation, and Impact is a one-of-a-kind comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This valuable resource thoroughly details the history, the operational issues, and the impact of casino gaming in Austral...

    $1,799.00

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  • SEX AND TOURISM
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    SEX AND TOURISM
    KAYE SUNG CHON / THOMAS BAUER / BOB MCKERCHER
    Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective! With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Lust takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the international tourism industry. T...

    $1,279.00

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  • THE TOURISM AND LEISURE INDUSTRY
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    THE TOURISM AND LEISURE INDUSTRY
    KAYE SUNG CHON
    Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read ...

    $739.00

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  • CONSUMER BEHAVIOR IN TRAVEL AND TOURISM
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    CONSUMER BEHAVIOR IN TRAVEL AND TOURISM
    KAYE SUNG CHON / ABRAHAM PIZAM / YOEL MANSFELD
    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning obje...

    $1,399.00

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  • THE GROWTH STRATEGIES OF HOTEL CHAINS
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    THE GROWTH STRATEGIES OF HOTEL CHAINS
    KAYE SUNG CHON
    How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how ...

    $1,699.00

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  • HANDBOOK FOR DISTANCE LEARNING IN TOURISM
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    HANDBOOK FOR DISTANCE LEARNING IN TOURISM
    KAYE SUNG CHON
    Deliver quality instruction to your students—on-campus or off The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based flexible learning resources for courses where students rarely, if ever, attend on-campus classes. Whether you’re a teacher who needs to develop course notes into a flexible learning...

    $1,259.00

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  • HOSPITALITY MANAGEMENT EDUCATION
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    HOSPITALITY MANAGEMENT EDUCATION
    KAYE SUNG CHON / CLAYTON W BARROWS / ROBERT H BOSSELMAN
    Help students succeed now and in the future in any aspect of the hospitality field! Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field of...

    $1,059.00

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  • THE GROWTH STRATEGIES OF HOTEL CHAINS
    ebook
    THE GROWTH STRATEGIES OF HOTEL CHAINS
    KAYE SUNG CHON
    How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how ...

    $1,599.00

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  • COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES
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    COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES
    KAYE CHON SUNG
    The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future ...

    $1,599.00

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  • MARKETING YOUR CITY, U.S.A.
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    MARKETING YOUR CITY, U.S.A.
    KAYE SUNG CHON / RONALD A NYKIEL / ELIZABETH JASCOLT
    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appe...

    $1,259.00

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  • OCEAN TRAVEL AND CRUISING
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    OCEAN TRAVEL AND CRUISING
    KAYE SUNG CHON / ARTHUR ASA BERGER
    A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalyt...

    $1,499.00

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  • CONVENTION TOURISM
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    CONVENTION TOURISM
    KAYE SUNG CHON / KARIN WEBER
    Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the ...

    $1,699.00

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  • THE PRACTICE OF GRADUATE RESEARCH IN HOSPITALITY AND TOURISM
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    THE PRACTICE OF GRADUATE RESEARCH IN HOSPITALITY AND TOURISM
    KAYE SUNG CHON
    Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, ...

    $859.00

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  • COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES
    ebook
    COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES
    KAYE CHON SUNG
    The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future ...

    $1,599.00

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