Búsqueda de LIBROS DEL AUTOR: kaye sung chon

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  • JAPANESE TOURISTS
    ebook
    JAPANESE TOURISTS
    KAYE SUNG CHON / TSUTOMU INAGAKI
    Find out how to entertain all types of Japanese tourists from student groups to retirees! Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel...

    $1,420.00

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  • THE PRACTICE OF GRADUATE RESEARCH IN HOSPITALITY AND TOURISM
    ebook
    THE PRACTICE OF GRADUATE RESEARCH IN HOSPITALITY AND TOURISM
    KAYE SUNG CHON
    Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, ...

    $1,000.00

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  • CONVENTION TOURISM
    ebook
    CONVENTION TOURISM
    KAYE SUNG CHON / KARIN WEBER
    Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the ...

    $1,840.00

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  • GEOGRAPHY AND TOURISM MARKETING
    ebook
    GEOGRAPHY AND TOURISM MARKETING
    KAYE SUNG CHON
    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with...

    $1,460.00

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  • TOURISM IN SOUTHEAST ASIA
    ebook
    TOURISM IN SOUTHEAST ASIA
    KAYE SUNG CHON
    Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in re...

    $1,320.00

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  • CASINO INDUSTRY IN ASIA PACIFIC
    ebook
    CASINO INDUSTRY IN ASIA PACIFIC
    KAYE SUNG CHON / CATHY HC HSU
    This single volume gives you comprehensive information on Asia-Pacific gaming! Casino Industry in Asia Pacific: Development, Operation, and Impact is a one-of-a-kind comprehensive review of the gaming industry in various countries in the Asia-Pacific region. This valuable resource thoroughly details the history, the operational issues, and the impact of casino gaming in Austral...

    $2,040.00

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  • SEX AND TOURISM
    ebook
    SEX AND TOURISM
    KAYE SUNG CHON / THOMAS BAUER / BOB MCKERCHER
    Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective! With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of Romance, Love, and Lust takes you behind the scenes with motel owners, adventure travel guides, backpackers, and others working on all sides of the international tourism industry. T...

    $1,420.00

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  • THE TOURISM AND LEISURE INDUSTRY
    ebook
    THE TOURISM AND LEISURE INDUSTRY
    KAYE SUNG CHON
    Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read ...

    $820.00

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  • CONSUMER BEHAVIOR IN TRAVEL AND TOURISM
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    CONSUMER BEHAVIOR IN TRAVEL AND TOURISM
    KAYE SUNG CHON / ABRAHAM PIZAM / YOEL MANSFELD
    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning obje...

    $1,560.00

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  • COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES
    ebook
    COMMUNITY DESTINATION MANAGEMENT IN DEVELOPING ECONOMIES
    KAYE CHON SUNG
    The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future ...

    $1,800.00

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  • THE GROWTH STRATEGIES OF HOTEL CHAINS
    ebook
    THE GROWTH STRATEGIES OF HOTEL CHAINS
    KAYE SUNG CHON / ONOFRE MARTOREL CUNILL
    How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how ...

    $1,940.00

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