Búsqueda de LIBROS DEL AUTOR: kazuo usui

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  • THE DEVELOPMENT OF MARKETING MANAGEMENT
    ebook
    THE DEVELOPMENT OF MARKETING MANAGEMENT
    KAZUO USUI
    There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought d...

    $1,600.00

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  • MARKETING AND CONSUMPTION IN MODERN JAPAN
    ebook
    MARKETING AND CONSUMPTION IN MODERN JAPAN
    KAZUO USUI
    This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing pa...

    $1,420.00

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