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  • ADVERTISING LANGUAGE
    ebook
    ADVERTISING LANGUAGE
    KEIKO TANAKA
    Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert...

    $1,420.00

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