Búsqueda de LIBROS DEL AUTOR: keith butterick

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  • FINANCIAL COMMUNICATION
    ebook
    FINANCIAL COMMUNICATION
    KEITH BUTTERICK
    This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. This book explores how the dominant paradigm in financial PR is based on the method...

    $640.00

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  • INTRODUCING PUBLIC RELATIONS
    ebook
    INTRODUCING PUBLIC RELATIONS
    KEITH BUTTERICK
    Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples fro...

    $1,520.58

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