Búsqueda de LIBROS DEL AUTOR: kelly meng

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  • RESEARCH METHODS IN LUXURY MANAGEMENT
    ebook
    RESEARCH METHODS IN LUXURY MANAGEMENT
    MICHAEL J. G. PARNWELL / KELLY MENG
    This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury...

    $1,200.00

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  • SOUTH AFRICAN BUSINESS IN CHINA
    ebook
    SOUTH AFRICAN BUSINESS IN CHINA
    KELLY MENG
    Sino-African relations have evoked a great deal of geo-strategic interest in recent years. Most attention has focused on China’s assistance to and growing involvement in the economic development of several African nations. Far less emphasis has been placed on Africans in China, and on African actors’ involvement in the Chinese economy, despite the importance of both to genuinel...

    $580.00

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