Búsqueda de LIBROS DEL AUTOR: kenneth b kahn

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  • INNOVATION AND NEW PRODUCT PLANNING
    ebook
    INNOVATION AND NEW PRODUCT PLANNING
    KENNETH B. KAHN / MAYOOR MOHAN
    This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet compreh...

    $1,420.00

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  • NEW PRODUCT FORECASTING
    ebook
    NEW PRODUCT FORECASTING
    KENNETH B. KAHN
    Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the b...

    $1,760.00

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