Búsqueda de LIBROS DEL AUTOR: kenneth e clow

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  • CONCISE ENCYCLOPEDIA OF ADVERTISING
    ebook
    CONCISE ENCYCLOPEDIA OF ADVERTISING
    ROBERT E STEVENS / DAVID L LOUDON / KENNETH E. CLOW / DONALD BAACK
    At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-th...

    $1,800.00

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  • CONCISE ENCYCLOPEDIA OF INSURANCE TERMS
    ebook
    CONCISE ENCYCLOPEDIA OF INSURANCE TERMS
    LAWRENCE SILVER / ROBERT E STEVENS / KENNETH CLOW
    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a ...

    $1,240.00

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  • CONCISE ENCYCLOPEDIA OF PROFESSIONAL SERVICES MARKETING
    ebook
    CONCISE ENCYCLOPEDIA OF PROFESSIONAL SERVICES MARKETING
    KENNETH E. CLOW / ROBERT E STEVENS
    Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--t...

    $1,240.00

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  • PUBLICIDAD, PROMOCIÓN Y COMUNICACIÓN INTEGRAL EN MARKETING
    PUBLICIDAD, PROMOCIÓN Y COMUNICACIÓN INTEGRAL EN MARKETING
    CLOW, KENNETH E.
    Agotado

    $1,150.00