Búsqueda de LIBROS DEL AUTOR: kenneth kahn

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  • INNOVATION AND NEW PRODUCT PLANNING
    ebook
    INNOVATION AND NEW PRODUCT PLANNING
    KENNETH B. KAHN / MAYOOR MOHAN
    This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet compreh...

    $1,420.00

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  • NEW PRODUCT FORECASTING
    ebook
    NEW PRODUCT FORECASTING
    KENNETH B. KAHN
    Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the b...

    $1,760.00

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  • PRODUCT PLANNING ESSENTIALS
    ebook
    PRODUCT PLANNING ESSENTIALS
    KENNETH KAHN
    Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. ...

    $1,760.00

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