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  • THE BEIJING OLYMPICS: PROMOTING CHINA
    ebook
    THE BEIJING OLYMPICS: PROMOTING CHINA
    KEVIN CAFFREY
    The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People’s Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of the Games. For this global audience, the Beijing performances were a harbinger of wider regional and international ambitions; a messag...

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