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  • MARKETING ANALYSIS IN SPORT BUSINESS
    ebook
    MARKETING ANALYSIS IN SPORT BUSINESS
    KEVIN K. BYON
    This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marke...

    $1,260.00

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