Búsqueda de LIBROS DEL AUTOR: kevin l stoker

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  • PARADOX IN PUBLIC RELATIONS
    KEVIN L. STOKER
    Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternat...

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