Búsqueda de LIBROS DEL AUTOR: kevin moloney

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  • TRANSMEDIA CHANGE
    ebook
    TRANSMEDIA CHANGE
    KEVIN MOLONEY
    This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape...

    $1,160.00

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  • RETHINKING PUBLIC RELATIONS
    ebook
    RETHINKING PUBLIC RELATIONS
    KEVIN MOLONEY / CONOR MCGRATH
    This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical compon...

    $1,340.00

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