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  • CREATING IMAGES AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
    ebook
    CREATING IMAGES AND THE PSYCHOLOGY OF MARKETING COMMUNICATION
    KAHLE, LYNN R. / KIM, CHUNG-HYUN
    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importan...

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