Búsqueda de LIBROS DEL AUTOR: kim sheehan

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  • ADVERTISING MEDIA PLANNING
    ebook
    ADVERTISING MEDIA PLANNING
    LARRY D. KELLEY / KIM BARTEL SHEEHAN / LISA DOBIAS / DAVID E. KORANDA / DONALD W. JUGENHEIMER
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, c...

    $1,540.00

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  • ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT
    ebook
    ADVERTISING MANAGEMENT IN A DIGITAL ENVIRONMENT
    LARRY D. KELLEY / KIM BARTEL SHEEHAN
    Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advert...

    $1,480.00

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  • ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
    ebook
    ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
    LARRY KELLEY / KIM SHEEHAN / DONALD W. JUGENHEIMER
    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover a...

    $1,900.00

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