Búsqueda de LIBROS DEL AUTOR: kirk wakeland

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  • TEAM SPORTS MARKETING
    ebook
    TEAM SPORTS MARKETING
    KIRK WAKELAND
    Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marke...

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