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  • SPORT AND MEDIATIZATION
    ebook
    SPORT AND MEDIATIZATION
    KIRSTEN FRANDSEN
    Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and cultural change in sport. Utilizing different analytical approaches, case studies illust...

    $1,200.00

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