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  • DECODING THE NEW CONSUMER MIND
    ebook
    DECODING THE NEW CONSUMER MIND
    KIT YARROW
    Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into...

    $343.00

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