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  • METHODS FOR ANALYZING SOCIAL MEDIA
    ebook
    METHODS FOR ANALYZING SOCIAL MEDIA
    KLAUS BREDL
    Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audi...

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