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  • THE SAGE HANDBOOK OF LUXURY BRAND MANAGEMENT AND MARKETING
    ebook
    THE SAGE HANDBOOK OF LUXURY BRAND MANAGEMENT AND MARKETING
    KLAUS HEINE
    The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape. Spanning s...

    $1,938.17

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