Búsqueda de LIBROS DEL AUTOR: klement podnar

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  • CORPORATE COMMUNICATION
    ebook
    CORPORATE COMMUNICATION
    KLEMENT PODNAR
    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces t...

    $1,600.00

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  • CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION
    ebook
    CONTEMPLATING CORPORATE MARKETING, IDENTITY AND COMMUNICATION
    PODNAR, KLEMENT / BALMER, JOHN
    Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Mar...

    $1,320.00

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