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  • ADVANCED DATABASE MARKETING
    ebook
    ADVANCED DATABASE MARKETING
    KOEN W. DE BOCK
    While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynami...

    $1,120.00

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