Búsqueda de LIBROS DEL AUTOR: kozak metin

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  • EARLY FRAMERS OF TOURISM KNOWLEDGE, VOLUME I
    ebook
    EARLY FRAMERS OF TOURISM KNOWLEDGE, VOLUME I
    KOZAK, METIN
    This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to...

    $1,160.00

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  • EARLY FRAMERS OF TOURISM KNOWLEDGE, VOLUME II
    ebook
    EARLY FRAMERS OF TOURISM KNOWLEDGE, VOLUME II
    KOZAK, METIN
    This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to...

    $1,160.00

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  • EARLY FRAMERS OF TOURISM KNOWLEDGE, VOLUME III
    ebook
    EARLY FRAMERS OF TOURISM KNOWLEDGE, VOLUME III
    KOZAK, METIN
    This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to...

    $1,160.00

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  • CULTURE AND CULTURES IN TOURISM
    ebook
    CULTURE AND CULTURES IN TOURISM
    ANDRES ARTALTUR / METIN KOZAK
    According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also for the local resident population. New trends in tourism include "experiential to...

    $1,260.00

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  • MANAGING AND MARKETING TOURIST DESTINATIONS
    ebook
    MANAGING AND MARKETING TOURIST DESTINATIONS
    METIN KOZAK / SEYHMUS BALOGLU
    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for stra...

    $1,420.00

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  • ADVANCES IN TOURISM DESTINATION MARKETING
    ebook
    ADVANCES IN TOURISM DESTINATION MARKETING
    KOZAK, METIN / GNOTH, JUERGEN / ANDREU, LUISA L.A
    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate toge...

    $1,420.00

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  • HANDBOOK OF TOURIST BEHAVIOR
    ebook
    HANDBOOK OF TOURIST BEHAVIOR
    KOZAK, METIN / DECROP, ALAIN
    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and manage...

    $1,540.00

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