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  • CRISIS COMMUNICATION CASES FROM ASIA
    ebook
    CRISIS COMMUNICATION CASES FROM ASIA
    KRISHNAMURTHY SRIRAMESH, SU LIN YEO
    This book analyzes crisis communication in Asia, focusing on how culture (broadly defined) plays a central role in the way a crisis develops and is resolved. Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication in this diverse envi...

    $1,100.00

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