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  • NATION-BRANDING IN PRACTICE
    ebook
    NATION-BRANDING IN PRACTICE
    KRISTIN ANABEL EGGELING
    This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher education sector in Kazakhstan and Qatar. Nation-branding has emerged as a central practice of international politics, where it is commonly understood as a vain, superficial selling techni...

    $1,200.00

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