Búsqueda de LIBROS DEL AUTOR: krzysztof kubacki

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  • THE ROUTLEDGE COMPANION TO MARKETING AND SOCIETY
    ebook
    THE ROUTLEDGE COMPANION TO MARKETING AND SOCIETY
    KRZYSZTOF KUBACKI
    The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintend...

    $1,260.00

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  • STAKEHOLDER INVOLVEMENT IN SOCIAL MARKETING
    ebook
    STAKEHOLDER INVOLVEMENT IN SOCIAL MARKETING
    KATHY KNOX / KRZYSZTOF KUBACKI / SHARYN RUNDLETHIELE
    This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, invol...

    $1,200.00

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