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  • GLOBAL PERSPECTIVES IN CROSS-CULTURAL AND CROSS-NATIONAL CONSUMER RESEARCH
    ebook
    GLOBAL PERSPECTIVES IN CROSS-CULTURAL AND CROSS-NATIONAL CONSUMER RESEARCH
    ERDENER KAYNAK / LALITA MANRAI
    Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book i...

    $1,420.00

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