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  • MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
    ebook
    MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
    ERDENER KAYNAK / GOPALKRISHNAN R IYER / LANCE A MASTERS
    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that wi...

    $1,379.00

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