Búsqueda de LIBROS DEL AUTOR: larry percy

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  • STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
    ebook
    STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
    LARRY PERCY
    This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the ...

    $1,320.00

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  • MARKETING RESEARCH THAT PAYS OFF
    ebook
    MARKETING RESEARCH THAT PAYS OFF
    WILLIAM WINSTON / LARRY PERCY
    From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executi...

    $1,760.00

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  • MARKETING COMMUNICATIONS
    ebook
    MARKETING COMMUNICATIONS
    JOHN R ROSSITER / LARRY PERCY / LARS BERGKVIST
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.   The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy...

    $2,095.14

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