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  • MARKETING COMMUNICATIONS
    ebook
    MARKETING COMMUNICATIONS
    JOHN R ROSSITER / LARRY PERCY / LARS BERGKVIST
    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.   The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy...

    $2,095.14

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