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  • INFLUENCER MARKETING
    ebook
    INFLUENCER MARKETING
    LAUREN GURRIERI, JENNA DRENTEN AND CRYSTAL ABIDIN
    Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-r...

    $1,480.00

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