Búsqueda de LIBROS DEL AUTOR: lauren m burch

2 resultados

  • RESEARCH METHODS FOR SPORT MANAGEMENT
    JAMES SKINNER / AARON C.T. SMITH / DANIEL READ / LAUREN M. BURCH / JACQUELINE MUELLER
    Now in a fully revised and updated second edition, Research Methods for Sport Management provides a complete introduction to qualitative, quantitative, and mixed methods for sport management students and practitioners. Full of real-world case studies, data, and examples, and including international perspectives throughout this book to help the reader understand the challenges o...

    $1,500.00

  • INTRODUCTION TO SPORT MARKETING
    AARON C.T. SMITH / CONSTANTINO STAVROS / JAMES SKINNER / ANDREA N. GEURIN / LAUREN M. BURCH
    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, an...

    $1,460.00