Búsqueda de LIBROS DEL AUTOR: laurence minsky

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  • GLOBAL BRAND MANAGEMENT
    ebook
    GLOBAL BRAND MANAGEMENT
    LAURENCE MINSKY / ILAN GEVA
    In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find the...

    $1,299.00

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  • AUDIO BRANDING
    ebook
    AUDIO BRANDING
    LAURENCE MINSKY / COLLEEN FAHEY
    Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand ide...

    $929.00

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