Búsqueda de LIBROS DEL AUTOR: lawrence silver

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  • THE ESSENTIALS OF MARKETING RESEARCH
    ebook
    THE ESSENTIALS OF MARKETING RESEARCH
    LAWRENCE SILVER / ROBERT E. STEVENS / BRUCE WRENN / DAVID L. LOUDON
    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marke...

    $2,000.00

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  • CONCISE ENCYCLOPEDIA OF INSURANCE TERMS
    ebook
    CONCISE ENCYCLOPEDIA OF INSURANCE TERMS
    LAWRENCE SILVER / ROBERT E STEVENS / KENNETH CLOW
    The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of coverage provided by certain types of insurance and/or examples that illustrate how a ...

    $1,059.00

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