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  • GLOBAL ISSUES IN PHARMACEUTICAL MARKETING
    ebook
    GLOBAL ISSUES IN PHARMACEUTICAL MARKETING
    LEA PREVEL KATSANIS
    Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and mo...

    $2,320.00

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