Búsqueda de LIBROS DEL AUTOR: leah gillooly

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  ebook

  STADIA NAMING RIGHTS IN SPORT

  LEAH GILLOOLY / TERRY EDDY / DOMINIC MEDWAY

  This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sp...

  $540.00

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