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  • THE DIGITAL CROWN: WINNING AT CONTENT ON THE WEB
    ebook
    THE DIGITAL CROWN: WINNING AT CONTENT ON THE WEB
    LEIBTAG, AHAVA
    In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and cr...

    $381.00

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