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  • RELATIONSHIP MARKETING IN THE DIGITAL AGE
    ebook
    RELATIONSHIP MARKETING IN THE DIGITAL AGE
    ROBERT PALMATIER / LENA STEINHOFF
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, in...

    $1,260.00

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