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  • AUTHORSHIP AS PROMOTIONAL DISCOURSE IN THE SCREEN INDUSTRIES
    ebook
    AUTHORSHIP AS PROMOTIONAL DISCOURSE IN THE SCREEN INDUSTRIES
    LEORA HADAS
    This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, o...

    $1,200.00

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